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Motion like memory

VSCOVSCOVSCOVSCOVSCOVSCO
Role: Art Director / Motion DesignerClient: VSCOAgency: WpromoteDiscipline: Motion system / Design system
Project description

VSCO needed a motion principles guide that external creative partners could actually use: something that kept the brand consistent without flattening the creativity that makes VSCO feel like VSCO.

Motion like memory
The story

Motion that feels like memory rather than performance.

The concept came from photography itself. Transitions that feel like flipping through a contact sheet. Subtle flickers and gentle pans that echo looking back through your own work. Motion that feels like memory rather than performance.

I designed the system in Figma, developed the storyboards, then built four After Effects templates: Creator Sessions, Preset Launches, Pro Spotlights and Selects. The deliverable is a Figma file that links straight to each template, so partners work inside the language instead of rebuilding it from scratch.